The last year and a half, COVID-19 halted development of new projects and all networking activities. This has had a lasting impact on the way many architects find new work, as it has disturbed the flow of pursuits and referrals —the traditional sources of work for many architectural practices. And while these interruptions will pass, more change is on the horizon, as the AEC industry enters a period of economic disruption, driven by digital tools and the need for faster and cheaper means of construction. Now more than ever, having a deliberate, focused marketing and business development strategy is essential in helping maintain a resilient practice and sustain its growth.
We are delighted to be invited by the Toronto Society of Architects to lead a one hour webinar for their members, where we will discuss:
Why a “practice programme” is important for even the smallest of firms.
The principal elements of a marketing and business development plan.
How to distinguish your firm from competitors.
Tactics for enhancing awareness of your firm and generating leads for work from private [B2C], and for corporate and institutional clients [B2B].
An effective system for responding to pursuits, and for conducting Go/No-Go and Win/Loss assessments.
How to become more competitive and stay ahead of the game.
Attendance is free for TSA Members, and the program qualifies for CEU units.
