Marketing, public relations and business development for architecture, engineering and construction firms

Services

WE HELP ARCHITECTURE, ENGINEERINg, interior design AND CONSTRUCTION FIRMS WITH marketing STRATEGIES, campaigns and support programs THAT STRENGTHEN THEIR ABILITY TO COMPETE and help them win work.

LAYING THE FOUNDATION

We help AEC design, construction and product manufacturers set themselves apart with powerful brand strategies and compelling brand positioning statements and copy that showcase strengths, unique attributes, values and  personality.

  • Practice market strategy and positioning

  • Practice story and brand copy

  • Naming

  • Brand architecture and identity design

  • Design of branded materials

  • Design of icons, diagrams, illustrations and video

  • Website and microsite design and development

  • Design of portfolios, sectoral brochures, presentations, slide decks, graphic templates.

  • Short & long-form video

     

REMAINING COMPETITIVE

We help firms strengthen their competitive abilities through strategic plans for new offices, markets, and services, and by providing insights at leadership retreats. We offer market intelligence, clarity, and tools needed to respond to change, capitalize on opportunities and set the stage for growth.

  • Marketing and business development audits

  • Strategic planning and facilitated retreats

  • Market, competitive and client research

  • Multi sector growth and marketing plans

  • Budget development, KPI/ROI targets and measurement.

     

     

GROWING YOUR MARKET SHARE

We formulate detailed marketing strategies and budgets for the entire business or for specific sectors or regions.

  • Audit of existing business development practices, systems and materials

  • Multisector marketing plans and budgets

  • Target market prospect identification and database development

  • Expansion plans, new market entry and new office launches

  • Liaison with Federal and Provincial trade development and diplomatic offices to enter new markets overseas

  • CRM selection and deployment

  • Development of sales brochures and pitch templates

  • Business development training and coaching for prospecting, presenting and interviews

  • Proposal plans, go/no-go strategies, win/loss assessments

ENHANCING AWARENESS OF YOUR FIRM

We establish tangible connections, strengthen relationships, build brand awareness and manage business development with communications tools and campaigns that are tailored to AEC firms’ unique needs and drive client engagement and revenue growth.

  • Public relations, virtual and special events

  • Social media, direct mail, e-mail marketing

  • Thought leadership, content marketing

  • Public speaking campaigns and tours

  • Award and competition entries

  • Trade show strategies, promotion, coordination and support 

  • Advertising and media buying

 

SUPPORT FOR MERGERS & ACQUISITIONS

We support AEC firms with announcement strategies and clear, transparent, communications designed to inform and reassure employees, clients, project partners, and stakeholders, creating to create a positive reception and a successful outcome.

  • Announcement strategy, internal and external communications materials

  • Direct mail, public relations and social media campaigns

  • Naming and identity design

  • Brand strategy, positioning and brand stories for newly merged practices