GETTING AN INNOVATIVE PRODUCT MANUFACTURER OFF THE GROUND
Brand positioning, brand key messages, website copy
Marketing plan and budget
Design of graphic standards, templates, graphic applications, marketing collaterals
Website: design direction, layout, copy, project management
Launch PR campaign
Oomph was engaged to set up UnitiWall’s marketing infrastructure and execute a launch campaign. This involved formulating a brand strategy and a unique language to differentiate the company and its product. It also included the creation of a comprehensive marketing plan and budget, the development of sales and promotional materials, and the design and implementation of a launch strategy along with a public relations campaign. We commenced work in mid-January, and UnitiWall officially launched in mid-June.
A primary goal was to set UnitiWall’s product apart from the numerous wall panels in the market, and to generate anticipation for a product that would only be produced and installed two years later. We accomplished this by employing witty yet illustrative language that underscored UnitiWall’s unique attributes - its superior thermal performance and the ability to be completely customized for each project. The website’s graphic platform was designed to stand out from typical product websites, while still delivering all the necessary information.
From its inception, UnitiWall has made a substantial impact in the market. The company is currently producing the wall panels for the much-anticipated Academic Wood Tower at the University of Toronto. This structure is set to become Canada’s tallest mass-timber building once it’s inaugurated.
“We presented Oomph with the challenging task of creating a comprehensive brand framework and marketing infrastructure within five months of the official launch of our company, UnitiWall. Our goal was to launch and distinguish UnitiWall’s products as a unique, innovative, high-performing, and sustainable solution in the crowded curtain wall market.
We are very pleased with the results and recommend Oomph as a creative partner for anyone in the building construction industry. Thank you to Johanna and her team, who were fantastic to work with throughout the entire process. ” — John Sopta, CEO, UnitiWall Corporation
HITTING THE GROUND RUNNING IN MIAMI | WINSTANLEY ARCHITECTS AND PLANNERS
With a fantastic award-winning portfolio brimming with projects centered around water, Miami was the logical next location for Washington D.C.’s Winstanley Architects and Planners, and in late 2019 the firm leased office space in Wynwood and retained Oomph to help them make a big splash in their new home.
An in-depth study of the Miami market, with key trends, initiatives, civic and development leaders, competitors, along with a positioning workshop for the studio leadership, lay the foundation for competitive practice positioning, key messages and creative, and for a targeted BD plan that has helped the firm to gain a footing in the competitive Miami market and begin discussing work - even in 2020.
Brand positioning, brand key messages, website copy
Launch marketing plan
PR and social media plans and campaignsDatabase development and direct mail campaigns
Development of prospect lists for multiple sectors
Facilitate business development outreach to key targets
“Oomph’s research on the local market conditions, both on our competition and our potential new clients, saved us an enormous amount of time and allowed us to hit the ground running with our new startup in Miami.”
