GETTING THE WORD OUT - TO THE WHOLE WORLD
A GLOBAL PR CAMPAING PROMOTES THE ADAPTIVE REUSE OF THE NIAGARA PARKS POWER STATION BY +VG ARCHITECTS
Global PR strategy
Production of media kit materials
Selective media pitches
Project undertaken in joint venture with David Lasker Communications.
Just as Niagara Falls is Canada’s signature, globally recognized natural attraction, the 587-foot-long Niagara Parks Power Station (NPPS) symbolizes Canada’s contribution to the modern industrial era. Constructed between 1901 and 1905, the NPPS occupies a unique position in the history of the electrical and industrial revolutions, for it is here that George Westinghouse and his business partner Nikola Tesla used their generators and alternating current (AC) to supply electricity on an unprecedented scale. Financed by J.P. Morgan and other business titans who recognized the transformational impact of this power station, NPPS became the global model for the fledgling hydroelectric power industry.
Now the Niagara Parks Power Station is once again set to influence the Niagara Falls economy. The station has been transformed into a hub for education and entertainment, illuminating the fascinating history and wonders of electricity. Recognizing the significance of the project, +VG Architects, the Architect of Record for the station’s adaptive reuse, launched a worldwide PR campaign to highlight their work and commemorate their achievement of the 2021 Lieutenant Governor’s Heritage Award for Excellence in Conservation. In this endeavor, they collaborated with Oomph Group and David Lasker Communications to orchestrate a global PR initiative.
A BUILDING SCIENCES LEADER UPDATES ITS GO-TO-MARKET MATERIALS
Brand key messages
Copywriting, graphic design and illustrations for brochures, exhibit stands, and proposal profiles
For over three decades, Accent Building Sciences has been a trusted partner to property owners and facility managers in both the private and public sectors, assisting with the upkeep, renewal, and restoration of their buildings. The firm’s expertise spans across various property types, including multi-residential, commercial, industrial, educational, institutional, and government properties. They conduct thorough building assessments and audits nationwide, and create preventive maintenance programs, reserve fund studies, and capital plans.
The firm is renowned for its dual services: one focusing on building assessments, audits, reviews, studies, and planning, and the other on investigations, design, and construction management for building projects.
In 2024, Accent moved its offices to support expansion and rejuvenate its market visibility. A new collection of promotional materials was commissioned for this purpose. Oomph refreshed Accent’s brand narratives and provided copywriting and graphic design and illustrations for new brochures, exhibit stands, and proposal profiles.
